Facebook Page Optimization Guide: 2021 Edition

Facebook Page Optimization Guide

Facebook Page: The Complete Optimization Guide

Facebook is the most popular social network. So having a Facebook Page adds many advantages to your business.  The Facebook business page holds many details in regards to the business, brands, products, etc. The purpose of a business page is not just limited to brand promotion but also generation of leads.

When it comes to ranking at the top of search results, Facebook plays an important role. However, for best results, you need to optimize your Facebook Business Page.

Let’s follow our complete Facebook Page optimization guide from scratch

1. Set up Location Page

At the time of creating a Facebook page for your business, you need to set up the location page that allows your team to add other locations later on, if needed.

The location page links your business with a particular location. This is very much essential for enterprises. When your company has a single location, the page differentiates you from businesses with similar or identical names. Facebook displays results based on the location of searchers.

When a business has multiple locations, the location pages become helpful for your business in getting reviews and ratings for each store and that also motivate users to visit your business.

Facebook Page Optimization Guide

Facebook Page Optimization Guide

2. Add Business Information

Furnishing detailed information about the company on Facebook Page is very much essential for optimization. The information plays a vital role as it is a part of Facebook SEO, thus helping searchers to get your business name at the top of Facebook internal search.

With the business information, users can add

  • Phone number
  • Hours
  • Phone number
  • Website
  • Email
Facebook Page Add Business Information

Facebook Page Add Business Information

3. Personalize Page URL

Facebook page URL in general appears one of two ways

  • A direct representation of your brand (www.facebook.com/no1seocompanyusa/)
  • A messy jumble of numbers and letters (www.facebook.com/43323rdaf2/)

Personalizing your URL can make a Facebook page easier for users to locate. It can also serve as a trust signal making sure that your page is your business. The trust signal encourages users to like, follow, or interact with your company.

To personalize your URL, you need to click on ‘Setting’ on the page and then click on the ‘Page info’ where you can add/edit your username. Your URL is updated with your username. You can see your username just below your page name.

When it comes to usernames, Facebook has set aside certain criteria that include

  • A minimum of five characters
  • Must be unique
  • Contain only alphanumeric characters (A-Z and 0-9) and periods
Facebook Page Optimization Personalize Page URL

Facebook Page Optimization Personalize Page URL

4. Optimize About Section

Keep in mind the about section is a suitable area to optimize your business page on Facebook. Here you can incorporate one-two keywords related to your business, products, or services. If you optimize the about section, it can help your page appear in Facebook search results.

Let’s say, a user searches for “seo company” on Facebook, the search results include many nearby seo companies. The search results depend on the about section as well as the business information, so make sure you optimize both areas.

5. Customize your Facebook featured images

You know the essentiality of images on social media to grab people’s attention. You have to optimize your page’s featured image section to increase how long users stay and interact with your page. The images can also showcase your products or services and enhance brand awareness.

A few ideas for Facebook featured images include

  • Testimonials
  • Promotions
  • Past projects
  • Events

Be sure high quality photos as featured images yield better results.

6. Add Call-to-Action Button

Facebook allows businesses to add a call-to-action (CTA) button on their pages. The button appears just below the cover page photo and can help with driving leads and sales, as well as enhancing customer service.

Facebook Page Optimization Add Call-to-Action Button

Facebook Page Optimization Add Call-to-Action Button

Various usages of CTA button include

  • Book an appointment
  • Make a donation
  • Contact a team member
  • Shop products or services
  • Download an application

7. Claim Unofficial Business Pages

If you have ever searched for your business on Facebook, you may find that your company already has a page, but nobody on your team can access it. Such an incident happens because Facebook prematurely creates pages for businesses. This page even lets users leave comments, check-in, and review the company.

In this situation, you can claim that Facebook Page. Prior to giving you the ownership, Facebook will need some verification information such as

  • Business phone number
  • Business email
  • Business documents

Once verified, you can claim the ownership and merge it with your existing business page. You should not allow both pages to exist as it can affect your business’s Facebook SEO.

8. Communicate with Commenters & Reviewers

Users always prefer businesses that interact with customers. To make your business successful, it’s critical that you make chatting with users a priority, as it can have an impact on the next purchase of potential and existing customers.

Replying to comments as well as reviews on Facebook proves your dedication towards your business and the customers. Prompt addressing of issues builds reputation. A proactive approach encourages many to buy your product or service, as well as leave a review.

Reviews play an important role in Facebook SEO. As a result, when a user searches for a business on Facebook and finds your company near the top with five-star reviews, it encourages that shopper to look at your business.

9. Set up Message Button

In addition to reply to comments and reviews, you can enable your messenger button that fosters communication between the target audience and your business. You can use this feature with trustworthy team members, as well as a chatbot.

Facebook Page Optimization Set up Message Button

Facebook Page Optimization Set up Message Button

You can enable instant replies with automated text messages to the user who first messages your company page. It creates a positive impression in the user’s mind.

10. Use Relevant Keywords

After incorporating keywords into your company’s about section, you need to insert relevant keywords within your posts. The strategy helps your Facebook page optimization by making it more likely for your post to appear in relevant search results within its internal search. It can help you get direct traffic to your page.

To have a better reach, you need to create posts according to the interests of your target market on Facebook. If users depend on Facebook for top-of-the-funnel searches, then it’s worth sharing content related to that. But when a user using social media for bottom-of-the-funnel searches receives more benefit from posts related to purchasing.

11. Add CTAs into Posts

Inclusion of CTAs within posts encourage users to do the below things

  • Read article
  • Click link
  • Watch video
  • Leave comment
  • Purchase products/services

CTAs help users interact with your business and can move users in a direction that your company wants. Posts sans CTAs fail to represent the purposes of the company to users.

Facebook Page Optimization Add CTAs into Posts

Facebook Page Optimization Add CTAs into Posts

Importance of Facebook SEO

You can easily notice how Facebook SEO optimization matters the most in social media marketing. Facebook hosts over a billion users daily. If you do not optimize your page strategically, it will be difficult for users to discover your company through search results on Facebook.

Social media is the best way to build brand awareness as well as brand loyalty. However, you need to make sure you have followed the above 11 Facebook Page Optimization checklist.

Facebook Profile vs Facebook Page

A profile is a place on Facebook where you can share information about yourself, such as your interests, photos, videos, current city and hometown. On the other hand, a Facebook page is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations.

Individuals can increase their friend count by sending and accepting friend requests. They can like and share others’ post. However, pages can gain an unlimited number of fans in terms of followers. Pages work similarly to profiles, updating users with things such as statuses, links, events, photos and videos.

Facebook does not allow a business to create a profile similar to a personal account. Businesses need to have create pages instead. A FB business page can be managed by a multiple profiles (individuals).

The page roles can be categorized as Admin, Editor, Moderator, Advertiser, Analyst and Custom. Everyone who works on your Page can have a different role depending on what they need to work on.

A profile can contain maximum 5,000 friends but a page can have unlimited number of followers. Facebook also verifies pages based on popularity. One can run ads from Facebook pages only but not from profiles.


Optimizing the Facebook business page holds no different aspects to boost lead generation. Once your FB page gets optimized in all aspects, your lead count will start increasing automatically. The optimization hacks are not limited to these 11 points; you can explore more when you understand the mechanism of Facebook functioning. Hope our Facebook Page Optimization Guide will help you.

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