The paid advertisements are usually displayed above the organic search result listings. Even though the sponsored paid advertisements are displayed prominently within the results, majority of users like to go with organic search result. Because of this kind of audience behavior, we always recommend combining Pay-Per-Click advertising with Organic Search Engine Marketing to reach the widest audience and highest number of potential customers possible.
The main advantage of Pay-Per-Click advertising is the quickest way to reach potential customers. Organic SEO Marketing will typically outperform any Pay-Per-Click (PPC) Advertisement campaign within few months, but paid advertising starts working immediately. As your website continues to climb up the organic search listings, Pay-Per-Click (PPC) can bring in revenues to keep the business growing without any delays.